Chief Executive Officer
Sam is the Founder and CEO of NutriLab. He has had a diverse career spanning a number of industries including Healthcare, Entertainment, Telecom and Private Equity. With a passion for health and fitness, Sam’s heart is in spreading the gospel about how to use nutritional supplementation to improve wellness and live life to the fullest.
Lori Carrell, RD, LD
Lori is a Registered Dietitian and Licensed Nutritionist with over seventeen years of experience in the field of nutrition. She is a native of New Jersey and attended Rutgers University in New Brunswick, NJ where she studied nutrition before completing her dietetic internship at New York Presbyterian Hospital, NY, NY. She spent many years working in the dietary supplement industry as a technical expert as well as in regulatory affairs/labeling. In addition, she has a great deal of experience in counseling individuals on a variety of health issues. In her current role as a Nutrition Director, she uses her expertise to support the Nutrition Team in assessing patient’s needs and designing the perfect supplement regimen as well as working on special projects and assignments. For Lori, this is not just a job, but also a passion. Lori’s free time is spent enjoying time with her family and friends, cooking, reading, traveling, and going to the gym.
Chief Technology Officer
CJ joined the CustomVite team in 2019 and has a keen focus on using technology to help people find the nutritional supplements that are right for them. CJ has had a diverse background in technology, spanning industries such as finance, online dating, e-commerce and blockchain.