Chief Executive Officer
Sam is the Founder and CEO of NutriLab. He has had a diverse career spanning a number of industries including Healthcare, Entertainment, Telecom and Private Equity. With a passion for health and fitness, Sam’s heart is in spreading the gospel about how to use nutritional supplementation to improve wellness and live life to the fullest.
Natasha is a senior member of NutriLab, and is the Nutrition Director of the CustomVite Nutrition Team. She completed her Bachelor’s of Science degree in Food and Nutrition at Ryerson University (Toronto, Canada) and strives to upgrade her knowledge in this field on a regular basis, most recently focusing on advanced analysis of laboratory diagnostics. As a passionate nutritionist and wellness professional, Natasha combines her love of health and science to help people achieve their health and fitness goals.
Partner, Direct to Consumer
Bryan Welfel is a business and technology strategist behind the success of a handful of direct to consumer brands. Bryan Co-Founded JSwipe in 2014 and sold to Spark Networks (NYSE: LOV) in October 2015. In 2017, Bryan took on an active role in The Beard Club where he now serves as CEO. Bryan joined the CustomVite team in 2019 and has a keen focus on developing an engaging user experience and connecting with people who care about their health.