Posted By: CustomVite Nutrition Team Date: April 21, 2017 Comments: 0

Hunger is a term often used in reference to malnourished individuals (especially children) in impoverished or developing countries. However, did you know that roughly 1/3 of Americans experience at least one nutrient deficiency? Dr. Michael McBurney, one of the world’s leading nutrition authorities, recently introduced the idea of “hidden hunger”. In a nutshell, “hidden hunger” is when the food you eat lacks the essential vitamins and minerals necessary to maintain proper health. In other words, you could be consuming enough calories, but at the same time starving your body of vital nutrients! Clearly, even if you live in a wealthy country like America, your food might not be giving you all of the vitamins you need.

That’s not surprising when you consider some recent statistics conducted by the National Health and Nutrition Examination Survey. The survey revealed that adults consumed on average 11.3% of their total daily calories from fast food. Unfortunately a fast pace of life, which is common for many Americans, contributes to regular fast-food consumption.

While there is no excuse for eating poorly, if you find it difficult to eat the way you should (as most of us do!), we need to take active steps to get the essential nutrients required, such as through supplementation. Now, we are in no way condoning a diet full of empty calories and fast food. We believe that a healthy diet comes first and foremost. The problem is, that even if you do eat a healthy diet, many of our foods are stripped of essential nutrients they once had, thus causing large-scale nutrient deficiencies, and making nutritional supplements appropriate for almost all of us.

For example, some of the most common deficiencies in the US are iodine, and vitamin B6, especially among pregnant or breastfeeding women. Furthermore, research shows that across the globe, people tend to have a low intake of vitamin D and low exposure to sunlight, therefore causing a vitamin D deficiency. In order to avoid vitamin D deficiency-related health problems, such as osteoporosis and autoimmune conditions, you may want to consider taking a good quality vitamin D supplement.

Dr. McBurney, mentioned above, continues that, “forty percent of non-supplement users in the U.S are clinically deficient in one, two or three nutrients…evidence supporting why it’s important to take a multivitamin supplement doesn’t get much stronger than this”. We happen to agree wholeheartedly with his sentiments! So get out there, eat a healthy diet, and start taking nutritional supplements to fill in the nutrient gaps.



(1) Bouillon, R. (2017). Comparative analysis of nutritional guidelines for vitamin D. Nature Reviews. Endocrinology. doi: 10.1038/nrendo.2017.31.

(2) Bush, B., Welsh, H. Hidden hunger: America’s growing malnutrition epidemic. (2015, February 10). Retrieved from

(3) Fryar, C., Ervin, B. Caloric Intake From Fast Food Among Adults: United States, 2007–2010. (2013, February). Retrieved from

(4) Nutrition Expert Addresses Nutrient Deficiencies in Americans at Dietary Supplement Caucus Briefing. (2017, March 8). Retrieved from

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